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    Published: 2022-12-30
    Vol. 1 (2022)

    Determinanta ekonomii

    Influencerzy i followersi w perspektywie teologii stosowanej

    Adam Kłonowski

    Abstract

    t has been known for a long time that “advertising is the lever of commerce” and the economic world is ruled by those who can generate or recognize consumer needs. Nowadays, a common source of customer acquisition is the Internet, in which a special role is played by influencers who promote various types of brands, products and services, and followers who follow them. In such a context, the Church, whose task is to lead people to salvation, carries out its mission. This article attempts to answer the question: can the activities of influencers prove to be a sanctifying form of human work? Help in this task is to 1) present influencers and followers as a determinant of the economy; 2) identify the likely sources of success of online creators, and 3) put the above issues in a theological perspective.

    Keywords:

    social media, influencer, economy

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    Citation rules

    Kłonowski, A. (2022). Determinanta ekonomii: Influencerzy i followersi w perspektywie teologii stosowanej. BIBLIOTEKA TEOLOGII STOSOWANEJ Prawda, wolność, Religia, 1, 63–79. Retrieved from https://www.czasopisma.uksw.edu.pl/index.php/bts/article/view/11510

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